In Nike’s 44 years, never has a “lifetime contract” been signed by a single athlete. LeBron James can now say that he’s the first. “We can confirm that we have agreed to a lifetime relationship with LeBron that provides significant value to our business, brand and shareholders,” Nike said in a statement. “We have already built a strong LeBron business over the past 12 years, and we see the potential for this to continue to grow throughout his playing career and beyond.” Although numbers have yet to be released, it’s more than all of us will make in a lifetime… put together…
