Pharrell Williams Opens Up Billionaire Boys Club Flagship Store In NYC

Pharrell Williams opened a new flagship store in the city that never sleeps (Nov. 9), for his well-known apparel company, Billionaire Boys Club. The New York City flagship store was designed by Snarkitecture and is located at 7 Mercer Street.

The store will have all the lovable brands including Human Made, adidas, Kaikai Kiki, Yeezy, Fenty by Puma, CdG Play, Cactus Plant Flea Market, Neighborhood, Timberland, and Medicom. It was no surprise that Nigo, Skateboard P’s longtime collaborator, showed his respect by attending the opening event. The 43-year-old artist doesn’t plan on stopping his busy schedule anytime soon. When asked about the possibility of a fifth N.E.R.D album while doing a live broadcast of their Beats 1 radio show, he responded, “The answer is yes. When it’s time.”