NFL is forming an “entertainment and social justice partnership” with Jay-Z and Roc Nation
The Roc and the NFL are teaming up.
JAY-Z’s Roc Nation is set to announce a “sweeping business partnership” with the NFL, according to Front Office Sports. A press conference is reportedly scheduled for Wednesday in New York.
The alliance would be a major move for both sides. Partnering with Roc Nation would help give the NFL more credibility with a younger, urban audience. Meanwhile, Roc Nation would benefit from its affiliation with the nation’s most powerful sports league as it looks to further expand into sports.
Jay-Z's Roc Nation Sports Reportedly Partnering With NFL https://t.co/qgUr0obBEO
— SwitchUpMusic (@Megatro54715334) August 13, 2019
— Rap-Up (@RapUp) August 13, 2019