NFL is forming an “entertainment and social justice partnership” with Jay-Z and Roc Nation

The Roc and the NFL are teaming up.

JAY-Z’s Roc Nation is set to announce a “sweeping business partnership” with the NFL, according to Front Office Sports. A press conference is reportedly scheduled for Wednesday in New York.

The alliance would be a major move for both sides. Partnering with Roc Nation would help give the NFL more credibility with a younger, urban audience. Meanwhile, Roc Nation would benefit from its affiliation with the nation’s most powerful sports league as it looks to further expand into sports.

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