Recreate “The Friends” or “Simpsons” Living Room
IKEA’s take on the Friends living room is part of a larger campaign created for IKEA United Arab Emirates called the “IKEA Real Life Series.” The result of a partnership between IKEA and Publicis Spain, the Spanish arm of the massive, worldwide communications firm Publicis Groupe, the IKEA Real Life Series recreates three iconic living rooms from some of television’s most notable pop culture properties.
After 20 years of gags, The Simpsons living room is an icon. Its pumpkin couch, its lilac side table, and its sideways-hanging framed picture are seared into our retinas even when we blink. The same is true of the 1990s Manhattan dream apartment set of Friends, and the freaky, string light-draped den from Stranger Things.
Ikea recreated the sets from The Simpsons and Friends, and they’re perfect https://t.co/ayAICtG6Ga
— Fast Company (@FastCompany) June 7, 2019
Creative stuff, IKEA!https://t.co/ALvhGbbpT0
— Sweden.se (@swedense) June 7, 2019
We’re easing into Monday with this fun campaign by Ikea, featuring recreations of iconic living rooms from The Simpsons, Friends, and Stranger Things. The campaign aims to show that its wares are “for real families.” Check it out: https://t.co/AXuO8c4607
— Kinetic Marketing (@Meet_Kinetic) June 10, 2019