Rihanna’s LVMH Fenty Fashion Brand Will Launch at a Paris Pop-Up on Friday
The singer and entrepreneur unveiled a Fenty campaign video for the clothing and accessories collection that will be available online on May 29.
More details are emerging about Rihanna‘s new fashion label.
Just 10 days ago, the parent company of Dior and Givenchy, Moët Hennessy Louis Vuitton LVMH, announced Rihanna’s Fenty fashion house would launch under their massive umbrella. The deal made her the first female designer of color at the largest luxury brand worldwide.
On Monday, LVMH revealed the ready-to-wear clothes, shoes, jewelry, sunglasses and more will debut online on May 29 and at a Paris pop-up on Friday, May 24. The “Diamonds” singer also released a campaign video on Monday, featuring footage of a blue ball in the maze of her Fenty logo spliced with a sped-up video of models prepping for a photoshoot in front of backdrops of global cities.
“Women are forces of this earth. We are multifaceted, complex, vulnerable yet bulletproof, and Fenty speaks to all of our intricacies,” Rihanna said in a statement. “Some days I want to be submissive, many days I’m completely in charge and most days I feel like being both….so it was imperative that we created a line versatile enough to embrace and celebrate us in that way. The collections are easily worn together and meant to be staples in our wardrobe. I’m just hyped to see people in my clothes, man.”
Although Rihanna didn’t attend the Met Ball this month, she’s continuing to establish her influence in fashion through the expansion of her brand. Last week, she brought on The Hate U Give star Amandla Stenberg as the first Hollywood ambassador for Fenty Beauty, launched in September 2017. “I wanted to become a part of the Fenty family because it’s one of the few beauty brands that make me feel like myself! Fenty Beauty’s whole ethos makes me feel empowered and excited to let different facets of myself shine,” Stenberg said in a statement.