Street wear Fashion Label Designs Hoodies With School Shooting ‘Slogans’

At least one clothing brand believes the names of American tragedies are high fashion.

Bstroy (or (b).stroy), a rising street wear label from Atlanta designers Brick Owens and Dieter Grams, presented its Spring 2020 collection, dubbed “Samsara,” during New York Fashion Week on Sept. 15. During the runway presentation, a series of four models wore collegiate-style hoodies, emblazoned with the names of schools and colleges where mass shootings have occurred: Stoneman Douglas, Columbine, Virginia Tech and Sandy Hook.

The hoodies also appeared distressed, with tears and holes that many on social media took to resemble bullet holes.

In a statement sent to TIME, Bstroy’s co-founder Grams said that he and Owens are using their platform to shed light on important issues — in this instance specifically, the statement says, they hoped to go deeper than the “surface layer” conversations on gun violence in schools.


“We wanted to make a comment on gun violence and the type of gun violence that needs preventative attention and what its origins are, while also empowering the survivors of tragedy through storytelling in the clothes.” 

Comments are closed.